We believe the Ernest Tubb Record Shop is a rare and iconic piece of Nashville’s soul—one that deserves to be preserved, celebrated, and reimagined for the next generation. Through the Nashville Music Collective, we’re inviting folks who share that belief to join us—not just as supporters, but as partners—in carrying forward a legacy and sharing in the success of its future.
More than
A record Shop
The Ernest Tubb Record Shop has always been more than four walls—it’s a gathering place and the beating heart of country music. Today, five floors bring that tradition forward with stages for live music, a rooftop bar, tucked-away lounge, concert hall, and of course the record shop itself. Each space honors the past while offering new ways to experience this iconic landmark.
What it means
to join
The Nashville Music Collective is a group of local musicians, the Tubb family, and country fans who believe this legacy matters. Membership offers both perks and purpose—profit sharing, exclusive access, special events, and your name on the wall—along with the deeper reward of preserving the culture that built our city. With projected returns of 205% over 10 years, it’s impact that pays you back.
Meet The Team
Ernest Dale Tubb III
Partner & Historical Advisor
Bryan is a longtime business owner in Nashville and co-founder of Tusk Brothers, the creative team behind celebrated local ventures including Never Never, Reunion bar and hotel, and the revitalization of Ernest Tubb Record Shop. As a lifelong musician and artist, Bryan was drawn to the Ernest Tubb Record Shop project out of deep respect for its legacy and cultural significance. Whether through art or through business, Bryan enjoys telling stories. He has a passion for thoughtful design and building spaces that foster a sense of community.
Jamie Kenney
Partner & Tusk Brothers Co-founder
Bryan is a longtime business owner in Nashville and co-founder of Tusk Brothers, the creative team behind celebrated local ventures including Never Never, Reunion bar and hotel, and the revitalization of Ernest Tubb Record Shop. As a lifelong musician and artist, Bryan was drawn to the Ernest Tubb Record Shop project out of deep respect for its legacy and cultural significance. Whether through art or through business, Bryan enjoys telling stories. He has a passion for thoughtful design and building spaces that foster a sense of community.
Bryan Kenney
Partner & Tusk Brothers Co-founder
Bryan is a longtime business owner in Nashville and co-founder of Tusk Brothers, the creative team behind celebrated local ventures including Never Never, Reunion bar and hotel, and the revitalization of Ernest Tubb Record Shop. As a lifelong musician and artist, Bryan was drawn to the Ernest Tubb Record Shop project out of deep respect for its legacy and cultural significance. Whether through art or through business, Bryan enjoys telling stories. He has a passion for thoughtful design and building spaces that foster a sense of community.
Ilya Toshinskiy
Partner & Construction Lead
Bryan is a longtime business owner in Nashville and co-founder of Tusk Brothers, the creative team behind celebrated local ventures including Never Never, Reunion bar and hotel, and the revitalization of Ernest Tubb Record Shop. As a lifelong musician and artist, Bryan was drawn to the Ernest Tubb Record Shop project out of deep respect for its legacy and cultural significance. Whether through art or through business, Bryan enjoys telling stories. He has a passion for thoughtful design and building spaces that foster a sense of community.
Membership Levels
Members will receive quarterly distributions paid from net profits. Memberships last until member has received 2.5x initial investment.