We believe the Ernest Tubb Record Shop is a rare and iconic piece of Nashville’s soul—one that deserves to be preserved, celebrated, and reimagined for the next generation. Through the Nashville Music Collective, we’re inviting folks who share that belief to join us—not just as supporters, but as partners—in carrying forward a legacy and sharing in the success of its future.
More than
A record Shop
The Ernest Tubb Record Shop has always been more than four walls—it’s a gathering place and the beating heart of country music. Today, five floors bring that tradition forward with stages for live music, a rooftop bar, tucked-away lounge, concert hall, and of course the record shop itself. Each space honors the past while offering new ways to experience this iconic landmark.
What it means
to join
The Nashville Music Collective is a group of local musicians, the Tubb family, and country fans who believe this legacy matters. Membership offers both perks and purpose—profit sharing, exclusive access, special events, and your name on the wall—along with the deeper reward of preserving the culture that built our city. With projected returns of 205% over 10 years, it’s impact that pays you back.
Meet The Team
Ernest Dale Tubb III
Partner & Historical Advisor
Ernest Dale Tubb III, was born and raised in Brentwood, TN, and is a business partner and Historical Advisor for the revival of Ernest Tubb Record Shop. Though he didn’t grow up in the music industry, his appreciation for his grandad’s legacy deepened over time— especially while uncovering family archives that included instruments, personal keepsakes, road footage, and home movies. With a background in financial technology and a passion for preserving country music history, Dale sees the new Ernest Tubb Record Shop as a rare chance to bridge generations and honor the genre’s roots while honoring his grandad, the Godfather of Country Music.
Jamie Kenney
Partner & Tusk Brothers Co-founder
Jamie is a Nashville-based songwriter, producer, and co-founder of Tusk Brothers. His multi-genre career includes writing and producing for artists such as Fletcher, Colbie Caillait, Max McNown, Ben Rector, Miranda Lambert, Dierks Bentley, and Laci Kaye Booth among others. Known for crafting hook-driven melodies with lyrical depth, Jamie brought that same creative vision to hospitality by first opening Never Never, and more recently starting Reunion bar and hotel. The Ernest Tubb Record Shop project represents a natural blend of his passions for music and community.
Ilya Toshinskiy
Partner & Construction Lead
Born in Obninsk, Russia, Ilya Toshinskiy moved to Nashville in 1998 after signing a record deal with the band Bering Strait. A two-time Grammy nominee and one of country music’s top session players, Ilya has earned 12 Music Row awards, 3 ACM awards, and 5 CMA Musician of the Year nominations. Known for his mastery of guitar, banjo, mandolin, and dobro, Ilya has played on countless hits for artists like Taylor Swift, Morgan Wallen, Carrie Underwood, and Dierks Bentley. More recently, he’s stepped into production, working with Jelly Roll, Kane Brown, and Florida Georgia Line, among others.
Membership Levels
Members will receive quarterly distributions paid from net profits. Memberships last until member has received 2.5x initial investment.